Indian brands have been following Prime Minister Narendra Modi’s ‘vocal for local’ or localisation of a vision for a while now. Emphasising for a self-reliant or Atma nirbhar India, the government has asked that products not only be made in India, but also for the promotion of local brands, manufacturing and supply chain. Taking the… Continue reading What Does Make in India Mean for the Publishing Industry?
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Exciting News! FIP Nominated Me for the IPA
I am beyond pleased to share the news of my nomination with all my colleagues, friends and all readers who’ve supported me to express I cannot be more honoured or humbled, that the Federation Of Indian Publishers considered to represent them in IPA. I personally want to thank the FIP office-bearers who have selected… Continue reading Exciting News! FIP Nominated Me for the IPA
Exhibitors and Eminent Speakers at the First-Ever Virtual Delhi Book Fair 2020
Delhi’s first-ever virtual book fair is just around the corner…. And I can safely say this is going to be one of the best and the most enthralling events to ever be organized for all the bibliophiles! What makes it so exciting ? Well first of all, we’ve onboarded some of the most eminent players… Continue reading Exhibitors and Eminent Speakers at the First-Ever Virtual Delhi Book Fair 2020
Creating the Office of My Dreams!
Today, I’m really grateful to all of you for gracing this occasion and travelling all the way to share in our happiness. In times like these, I appreciate all the love and support people have showered me with. Indeed the inauguration of my new office in Viraj Tower is an extraordinary experience. Looking back at… Continue reading Creating the Office of My Dreams!
How can publishers reach directly to the consumer?
In the new world of pervasive digital platforms how aggressively can publishers directly to consumers! In the disruptive presence of digital communication, social media and easy direct access to consumers, how openly can publishers use their website to sell directly to the consumers? Today mostly all publishers, from the smallest indie press to large five book… Continue reading How can publishers reach directly to the consumer?
Educational Publishing in the Digital Era!
Rapid changes in technology mean educational publishers need to adapt fast and provide students with the most updated source of learning. It’s time we put the traditional textbook with a tablet. Why this change publishers might think! Although traditional textbooks have provided students with curriculum learning and educational publishers have been at the forefront of… Continue reading Educational Publishing in the Digital Era!
Top Virtual Book Fair’s happening around the globe For many exhibitors, this year poses a big challenge
Can virtual book fairs capture the attention of visitors like in the physical setting? This year, colourful bookstalls won’t spring up all over the world. Swarms of authors, readers and students won’t flock around different centres of the world to celebrate the love of reading. But, does that mean readers won’t have a fair at… Continue reading Top Virtual Book Fair’s happening around the globe For many exhibitors, this year poses a big challenge
About OMLOGIC: My journey with the leading digital advertising agency
I am a third-generation publisher, my grandfather led Prints Publication from 1966,Due to my father’s medical conditions, I had to step into a leading role at the age of 16. However, there was one thing that I brought to the table- a fresh perspective. Which is why I believe I was so open to the… Continue reading About OMLOGIC: My journey with the leading digital advertising agency
About Frontlist – The Online News Portal
A publisher for life, I have been delving in technology and digital for years now. This interest led me to become part of OMLogic as a Director in 2016 with my once a vendor and now a good friend. Over the years we have done a variety of different (some successful, some not as much)… Continue reading About Frontlist – The Online News Portal
About pragatiE – the unused tool in the publishing industry
The publishing industry has been hit hard by the pandemic… From closing bookstores, deflating audience sizes to disastrous events that shook the Kolkata Book Market… publishers have come face-to-face with something they have long ignored! The need for virtual diversification of its already existing audiences. As a member of the Federation of Indian Publishers, I… Continue reading About pragatiE – the unused tool in the publishing industry
pragatiE’s introduction to the world! Organising Virtual Delhi Book Fair 2020
This year has been a whirlwind of surprises… And as the world cancels most of its exhibitions, shows and fairs, here’s one more surprise that I am sure will only delight to its readers! ‘Delhi Book Fair 2020’ will now be held virtually hosted by PragitE and in collaboration with the Federation of Indian Publishers. … Continue reading pragatiE’s introduction to the world! Organising Virtual Delhi Book Fair 2020
Digital Marketing – The Greatest Revolution of the Decade
Evolution has been and will always be a mammoth term to properly describe. Since the evolution of the digital age, the heavy changes have been brought in the marketing sector. The steep and sudden growth of digital marketing has surprised the business world and shook personal lives of people, by changing the trajectory of marketing… Continue reading Digital Marketing – The Greatest Revolution of the Decade