What does the future hold for the academic publishing business in India?

Indian publishing industry is growing stronger day by day. With the present insights, the Indian publishing sector is the third largest nation in English language publishing and the sixth largest nation in book publishing. With time technology has transformed the publishing industry both inside and out, but the next big question is will the publishing… Continue reading What does the future hold for the academic publishing business in India?

Bringing Publishing Experts Under One Roof

The Indian publishing industry witnessed one of the major international events this February. Hosted by the Federation of Indian Publishers (FIP), the 32nd IPA International Publishers Congress came back with a bang. It was an amazing experience being a part of this phenomenal 3-day event as an organising member. Beginning on a high note, the… Continue reading Bringing Publishing Experts Under One Roof

12 Book Marketing Strategies That Actually Work

Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,… Continue reading 12 Book Marketing Strategies That Actually Work

Here’s Why You Should Make It To Frankfurt Book Fair 2017

The biggest publishing event of the year is almost here! Much like every year, I can’t hold my excitement to be a part of Frankfurt Book Fair 2017, and therefore, I decided to share my thoughts in this blog. I hope it helps you understand what the fair is all about. Frankfurt Book Fair is… Continue reading Here’s Why You Should Make It To Frankfurt Book Fair 2017

2017: What does it hold in store for the publishing industry?

2016 was an eventful year for the publishing industry. Self-published writers saw a growth, while the influence from Chinese Publishers resulted in increased acquisitions and partnerships. There were a few sad demises of traditional book shops but the the new players kept the excitement going for market watchers. The publishing industry is definitely excited for… Continue reading 2017: What does it hold in store for the publishing industry?

Where is the Book Industry Heading To?

No matter how old we get, one just cannot live without books. As children, our teachers and parents introduced us to books, using stories to impart wisdom. As we grew up, the stories and their characters became a part of our lives, guiding us and giving us some of the best moments of our lives.… Continue reading Where is the Book Industry Heading To?

How to Get Your First Book Published?

First things first Writing is not an easy task. To become a successful writer, you need to make sure you extensively read the work of acclaimed writers from different genres. Getting your first book published through a publisher First and foremost, you’ll need a publishing agent who can connect you to the right publisher, who… Continue reading How to Get Your First Book Published?

What Makes A Book A Best Seller?

Are bestsellers the books that sell best, or simply mean the best? Or they are the ones that don’t easily fall into the hit classic cannon of literature. Strolling along roads, we happen to find a similar bountiful collection with every next hawker. Be it Aravind Adiga’s The White Tiger, or Jhumpa Lahiri’s Unaccustomed Earth,… Continue reading What Makes A Book A Best Seller?

Publishing Industry in India – A Sneak Peek

The publishing industry in India today has come of age. The first and foremost indication of that is the long list of Indian writers who have suddenly appeared on the horizon. We are witnessing a period like never before. More books are being published than ever before and it’s fairly easier for the debut novel… Continue reading Publishing Industry in India – A Sneak Peek