12 Book Marketing Strategies That Actually Work
Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,… (0 comment)

2017: What does it hold in store for the publishing industry?
2016 was an eventful year for the publishing industry. Self-published writers saw a growth, while the influence from Chinese Publishers resulted in increased acquisitions and partnerships. There were a few sad demises of traditional book shops but the the new players kept the excitement going for market watchers. The publishing industry is definitely excited for… (0 comment)

Where is the Book Industry Heading To?
No matter how old we get, one just cannot live without books. As children, our teachers and parents introduced us to books, using stories to impart wisdom. As we grew up, the stories and their characters became a part of our lives, guiding us and giving us some of the best moments of our lives.… (0 comment)

How to Get Your First Book Published?
First things first Writing is not an easy task. To become a successful writer, you need to make sure you extensively read the work of acclaimed writers from different genres. Getting your first book published through a publisher First and foremost, you’ll need a publishing agent who can connect you to the right publisher, who… (0 comment)

Are bestsellers the books that sell best, or simply mean the best? Or they are the ones that don’t easily fall into the hit classic cannon of literature. Strolling along roads, we happen to find a similar bountiful collection with every next hawker. Be it Aravind Adiga’s The White Tiger, or Jhumpa Lahiri’s Unaccustomed Earth,… (0 comment)