Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,…
The biggest publishing event of the year is almost here! Much like every year, I can’t hold my excitement to be a part of Frankfurt Book Fair 2017, and therefore, I decided to share my thoughts in this blog. I hope it helps you understand what the fair is all about. Frankfurt Book Fair is…
Exhibitions are a great opportunity to connect and network with the industry you are a part of. It’s also a good way of keeping yourself updated about the new trends and players in the industry. Being a part of the ever evolving publishing business, here’s the lowdown on events I plan to attend in the…
Evolving, promising and challenging – while these are the three definite words that describe the publishing industry, new trends and policies keep coming into picture almost every year. It’s the UGER Model this time around, introduced by the Ministry of Oman. Wondering what it is and how it is going to impact the industry, right?…
Held for the last 45 years, the New Delhi World Book Fair (NDWBF) is now a major calendar event in the publishing world. With each passing year and growing number of participants, the NDWBF has grown tremendously. This time around, the 25th edition of NDWBF will be held from 6th to 14th January, 2018 at…
The Central Board of Secondary Education (CBSE) had recently directed all the CBSE-affiliated schools to follow Circular No: Acad-07/2017 which was an attempt to make NCERT books available for the academic session of 2017-18. The letter stated that the textbooks will be supplied and printed by NCERT for all classes. Besides this, the letter also…
A reader’s journey doesn’t end with the book, but is an adventure that goes on towards oblivious paths in search of new horizons. The ultimate ‘stop’ during this journey where the knowledge seekers attain some rest is either at a bookstore or in the heart of different book fairs! Book fairs have been organized in…
Awaited by some, but not by many! The GST tax, which kicked off on July 1st 2017, has definitely caused ripples across the nation, some of which are positive, and others debatable. While some people would breathe a sigh of relief with the GST tax roll out, there are some who would be left in…
2016 was an eventful year for the publishing industry. Self-published writers saw a growth, while the influence from Chinese Publishers resulted in increased acquisitions and partnerships. There were a few sad demises of traditional book shops but the the new players kept the excitement going for market watchers. The publishing industry is definitely excited for…
No matter how old we get, one just cannot live without books. As children, our teachers and parents introduced us to books, using stories to impart wisdom. As we grew up, the stories and their characters became a part of our lives, guiding us and giving us some of the best moments of our lives.…
