12 Book Marketing Strategies That Actually Work
Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,… (0 comment)

Exhibitions are a great opportunity to connect and network with the industry you are a part of. It’s also a good way of keeping yourself updated about the new trends and players in the industry. Being a part of the ever evolving publishing business, here’s the lowdown on events I plan to attend in the… (0 comment)

The UGER Model: What are we in for?
Evolving, promising and challenging – while these are the three definite words that describe the publishing industry, new trends and policies keep coming into picture almost every year. It’s the UGER Model this time around, introduced by the Ministry of Oman. Wondering what it is and how it is going to impact the industry, right?… (0 comment)

NCERT Vs Private books!
The Central Board of Secondary Education (CBSE) had recently directed all the CBSE-affiliated schools to follow Circular No: Acad-07/2017 which was an attempt to make NCERT books available for the academic session of 2017-18. The letter stated that the textbooks will be supplied and printed by NCERT for all classes. Besides this, the letter also… (0 comment)

Indian Book Fairs vs International Book Fairs
A reader’s journey doesn’t end with the book, but is an adventure that goes on towards oblivious paths in search of new horizons. The ultimate ‘stop’ during this journey where the knowledge seekers attain some rest is either at a bookstore or in the heart of different book fairs! Book fairs have been organized in… (0 comment)

2017: What does it hold in store for the publishing industry?
2016 was an eventful year for the publishing industry. Self-published writers saw a growth, while the influence from Chinese Publishers resulted in increased acquisitions and partnerships. There were a few sad demises of traditional book shops but the the new players kept the excitement going for market watchers. The publishing industry is definitely excited for… (0 comment)

Where is the Book Industry Heading To?
No matter how old we get, one just cannot live without books. As children, our teachers and parents introduced us to books, using stories to impart wisdom. As we grew up, the stories and their characters became a part of our lives, guiding us and giving us some of the best moments of our lives.… (0 comment)