7 Books Music Lovers Must Read This Winter
Books, music, movies – 3 most common interests people indulge in. And interestingly, these forms of art find a way to stay connected more often than not. Movies adapted from books. Music inspired from poems. Music in movies. If you love music as much as I do, these 7 books are a must read for… (0 comment)

The Sharjah Book Fair 2017: A Quick Glance
The 36th edition of the world’s 4th largest book fair, Sharjah International Book Fair begins on 1st November, and like every year, I’m excited to represent my company, Al Khamri, at the fair. It’s a 10-day event that started in 1982 under the guidance and patronage of His Highness Dr. Sheikh Sultan bin Muhammad Al-Qasimi,… (0 comment)

12 Book Marketing Strategies That Actually Work
Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,… (0 comment)

Exhibitions are a great opportunity to connect and network with the industry you are a part of. It’s also a good way of keeping yourself updated about the new trends and players in the industry. Being a part of the ever evolving publishing business, here’s the lowdown on events I plan to attend in the… (0 comment)

The UGER Model: What are we in for?
Evolving, promising and challenging – while these are the three definite words that describe the publishing industry, new trends and policies keep coming into picture almost every year. It’s the UGER Model this time around, introduced by the Ministry of Oman. Wondering what it is and how it is going to impact the industry, right?… (0 comment)