Starting a business is no easy task. You need to plan step-by-step and action accordingly to make it happen. Paying attention to minutest detail in your business plan is very important. So what is this business plan which according to most of the experts is the first step towards setting up a business. Contrary to… (0 comment)

Once upon a time, not very long ago, I happened to come across an interview of Vikram Seth. In that interview, he said something that struck a chord in me unlike any other. He said and I quote, “Increasingly of late and particularly when I drink, I find my thoughts drawn into the past rather… (1 comment)

At the outset let me begin by saying that I am no expert when it comes to commenting on the education system here in India. However, that besides, I am a publisher and because of the storm that kicked up due to the copyright infringement suit filed against a certain ‘Rameshwari Photocopy’, it becomes pertinent… (0 comment)

From Inception to Publication – The Novel Journey Last time I listed down seven pointers that should help an aspiring writer in the process of starting and completing a book. What happens once your book is complete? Get it published, of course! So, I’ll familiarize you with certain aspects of the publishing process that you… (0 comment)

From Inception to Publication – The Novel Journey Most writers or voracious readers have something against life. That something usually stems from the realization that life does not take the dramatic turns which the characters in books are blessed or cursed with. Life seems dull, routine and conventional. However, at some point in our lives… (1 comment)

The e-commerce model works on four parts- the consumer, searching products online, making payment and delivery. While the idea of shopping at your convenience is fast catching on in India and the Indian online consumer base is growing rapidly; there is still a long way to go as compared to the western markets. A study… (0 comment)

In US and UK the ebook fad is expected to generate 50% of the total revenue for the publishing industry by 2016. The major markets for books are quickly turning digital without encroaching on the standard books market. “This growing trend of e-books’, says Ananth Padmabhusan, VP for sales at Penguin India, ‘will not cannibalize… (0 comment)