7 Books Music Lovers Must Read This Winter
Books, music, movies – 3 most common interests people indulge in. And interestingly, these forms of art find a way to stay connected more often than not. Movies adapted from books. Music inspired from poems. Music in movies. If you love music as much as I do, these 7 books are a must read for… (0 comment)

The Sharjah Book Fair 2017: A Quick Glance
The 36th edition of the world’s 4th largest book fair, Sharjah International Book Fair begins on 1st November, and like every year, I’m excited to represent my company, Al Khamri, at the fair. It’s a 10-day event that started in 1982 under the guidance and patronage of His Highness Dr. Sheikh Sultan bin Muhammad Al-Qasimi,… (0 comment)

12 Book Marketing Strategies That Actually Work
Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,… (0 comment)

GOC Rates Vs RBI Rates: What should we follow?
Recently, there have been a lot of discussions regarding the rates implied by the Goods Offices Committee (GOC) on invoices and bills. We have compared these with the daily conversion rates imposed by the Reserve Bank of India (RBI), and here’s what I think about it. To begin with, let’s first understand the roles of… (0 comment)