12 Book Marketing Strategies That Actually Work
Marketing – a term that rules every industry. It’s the backbone of every product, service, event, content piece and a lot more. You just can’t do without it. While there are many marketing professionals/agencies in the market with vast marketing strategies and presentations, only a few can truly understand the intricacies of this business. We,… (0 comment)

GOC Rates Vs RBI Rates: What should we follow?
Recently, there have been a lot of discussions regarding the rates implied by the Goods Offices Committee (GOC) on invoices and bills. We have compared these with the daily conversion rates imposed by the Reserve Bank of India (RBI), and here’s what I think about it. To begin with, let’s first understand the roles of… (0 comment)

Impact of GST on Prints Publications
GST (Goods and Services Tax), as we know, has changed the way many businesses operate. A lot has been said, debated upon and written on its pros & cons, and how it will affect the future of various industries. The application of GST has indirectly, if not directly, affected Prints Publications Pvt. Ltd. Books, periodicals… (0 comment)

Exhibitions are a great opportunity to connect and network with the industry you are a part of. It’s also a good way of keeping yourself updated about the new trends and players in the industry. Being a part of the ever evolving publishing business, here’s the lowdown on events I plan to attend in the… (0 comment)

The UGER Model: What are we in for?
Evolving, promising and challenging – while these are the three definite words that describe the publishing industry, new trends and policies keep coming into picture almost every year. It’s the UGER Model this time around, introduced by the Ministry of Oman. Wondering what it is and how it is going to impact the industry, right?… (0 comment)